Application program pushing method and system of application program store

一种应用程序商店的应用程序推送方法及系统

Abstract

The invention is suitable for the field of the computer technology, and provides an application program pushing method and system of an application program store. The method comprises the following steps: when a trigger event which triggers the application program store to push an application program is detected, obtaining the historical position information and the registration information of all users registered in the application program store in a preset time period, obtaining the application program use information of all users and the downloading time distribution information of the application program, carrying out a clustering operation on obtained historical position information, registration information, the application program use information and the downloading time distribution information, obtaining the preferential application programs of different categories of users within different time periods in one day so as to push the preferential application programs to the corresponding category of user in a corresponding time period, so that the application program is pushed to the proper user within the proper time period, and application program pushing pertinence and the installation rate of application program installation can be improved.
本发明适用计算机技术领域,提供了一种应用程序商店的应用程序推送方法及系统,所述方法包括:在检测到触发应用程序商店进行应用程序推送的触发事件时,获取预设时间周期内在应用程序商店注册的所有用户的历史位置信息以及所有用户的注册信息,获取所有用户的应用程序使用信息以及应用程序的下载时间分布信息,对获取的历史位置信息、所册信息、应用程序使用信息以及下载时间分布信息进行聚类操作以得到一天内不同时间段内不同类用户的偏好使用的应用程序,进而根据偏好使用的应用程序,在对应时间段向对应类型的用户推送偏好使用的应用程序,从而在适合的时间段向合适的用户推送应用程序,提高了应用程序推送的针对性和应用程序安装的安装率。

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